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Artifishal - Film + Event

  • Universal Hall The Park Findhorn Scotland IV36 3TZ (map)

The new Pategonia film, initiated by founder Yvon Chouinard uses salmon as a lens to tell a larger story about wilderness.

Salmon are a keystone species and play a critical role in the health of river, mountain amd ocean ecology, not to mention the well-being of humans who rely on them for food, and also cultural and economic reasons.

According to Patagonia, "Artifishal is a film about wild rivers and wild fish. It explores the high cost – ecological, financial and cultural – of our mistaken belief that engineered solutions can make up for habitat destruction. The film traces the impact of fish hatcheries and farms, and the extraordinary amount of American taxpayer dollars wasted on an industry that hinders wild fish recovery, pollutes our rivers, and contributes to the problem it claims to solve. Artifishal also dives beneath the surface of the open-water fish farm controversy, as citizens work to stop the damage done to public waters and our remaining wild salmon."
Not known for pulling punches, Patagonia's notes that the film "finds hundreds of millions of American taxpayer dollars are wasted on an industry that causes more harm than good," and serves as an "exposé on the high cost of fish hatcheries, fish farms and human ignorance."

For Yvon Chouinard, Patagonia's founder and the film's executive producer, the film offers a chance to highlight a classic folly. “Humans have always thought of themselves as superior to nature and it’s got us into a lot of trouble. We think we can control nature; we can’t,” said Chouinard, “If we value wild salmon, we need to do something now. A life without wild nature and a life without these great, iconic species is an impoverished life. If we lose all wild species, we’re going to lose ourselves.”

Hathcmag - Chad Shmukler - Thursday, Apr 25th, 2019

Proceeds from this event will be donated to selected conservation organisations.

This event will be updated as more details are available. PJH

You'll find a link to the trailer and a review in the discussion tab.

Only 300 tickets available.